Psoriasis Plaque Tracker (Skin Condition App)

Psoriasis is a chronic autoimmune skin condition where skin cells build up rapidly on the surface, forming raised, red, scaly patches called plaques that can appear anywhere on the body, causing itching, burning, pain, cracking, and bleeding while significantly impacting self-esteem, clothing choices, and willingness to participate in social activities or intimate relationships. Approximately 2 to 3% of the global population, over 125 million people worldwide, suffer from psoriasis, with many experiencing unpredictable flare cycles that respond differently to various treatments, making it crucial to document what works and what doesn't over extended periods. Currently, no specialized apps exist to help psoriasis patients systematically photograph and track individual plaques over time, monitor body surface area coverage, identify triggers for flares, or document treatment responses across the complex combinations of topicals, phototherapy, systemic medications, and biologics that patients often cycle through in search of relief.

Patients need an app that tracks plaques by body location with standardized photos showing progression or improvement, logs daily symptom severity including itch intensity, pain levels, and scale thickness, monitors potential triggers like stress, weather, infections, medications, alcohol consumption, and diet, records all treatments with dosages and application frequencies, calculates body surface area affected, and generates visual timeline reports that help dermatologists assess whether current treatments are working or need adjustment.

This is an excellent business opportunity because the psoriasis community is large, highly engaged through patient advocacy organizations and social media, and desperately seeking better ways to manage an unpredictable condition that profoundly affects quality of life, patients are willing to invest in tools that help optimize expensive biologic treatments or avoid ineffective therapies, the condition requires lifelong monitoring creating strong subscription revenue potential, photo documentation provides clear value that justifies premium pricing, and the complexity of managing multiple treatment variables makes a dedicated tracking app essential rather than optional for anyone serious about controlling their condition.